21
user research·interaction design·information architecture·21·prototyping·usability testing·design systems·conversion optimisation·accessibility·journey mapping·user research·interaction design·information architecture·21·prototyping·usability testing·design systems·conversion optimisation·accessibility·journey mapping·

Hansson

Anton

Digital experience designer building football storefronts at Unisport - and other things on the side.

Redesigning the Unisport storefront experience

Selected work

5 roles

Skåne-based electrical contractor. I designed and built their new website, giving a trusted local trade business a digital presence that actually generates leads.

  • Designed and built the full website from scratch: UX, visual design, and frontend
  • Restructured content around how customers actually evaluate a trades company
  • Replaced a buried email address with a prominent, low-friction contact form
  • Mobile-first build, since the majority of local search traffic comes from phones
  • Delivered a site the client could be proud to send customers to
View case study