Kastfast
UX Designer & Frontend Developer
2024
0-1
Full site redesign and build
1
Designer and developer
Down
Inbound phone enquiries post-launch
Overview
Kastfast rents out residential apartments across Skåne. Their existing web presence had grown organically over the years. Pages were inconsistent, vacancy listings were hard to navigate, and the application process required tenants to call or email. I was brought in to redesign the site from the ground up and build it out, taking the work from initial sketches all the way through to a live, coded product.
Challenge
The biggest friction point was the rental listing experience. Available apartments were presented as a flat list with minimal information, no floor plans, unclear availability status, and no way to filter by area or size. Prospective tenants either called the office for basic details or gave up. The office was spending a significant portion of their week fielding questions that a well-designed listing page could have answered.
Approach
I started by talking to the Kastfast team about the most common questions they received by phone. That became the content checklist for each listing. I restructured the information hierarchy so that size, location, rent, and availability were immediately visible, with floor plans and additional details one tap deeper. The application flow was rebuilt as a short web form with clear status feedback, replacing the email back-and-forth entirely. I designed in Figma, then built the site in code, giving the team full control to update listings without a developer.
Highlights
- Redesigned and built the full tenant-facing website from concept to live code
- Restructured apartment listings around the questions tenants actually ask
- Replaced email-based applications with an inline web form and auto-confirmation
- Reduced inbound phone enquiries about available apartments significantly
- Designed in Figma and implemented in code: single handoff, no translation loss